“It’s official the results have come in consumers spend more time online”
It’s a digital world and we all live in the digital age of paperless technology. So finding the paper trail (money trail) for consumers has become an even easier task. With social media blogging and all of our digital communication we have left the old pen and paper for a virtual world with unlimited possibilities. So if you are spending time there and your consumers are spending time there wouldn’t it be best to engage your customers and consumers online?
The report, by the Neilsen Company, a provider of consumer insight and social media analysis, shows that social networks and blogs dominate people’s online time by accounting for almost a quarter of total time on the InternetAdditional statistics show:
• Americans spent more than 53 billion total minutes on Facebook in May 2011
• 70 percent of active online adult social networkers shop online, which is 12 percent more likely that the average adult Internet user
• Females and 18-34 year-olds are the most active social network users
Considering that Nielson is the largest statics and ratings monitoring and research provider smart small business owners need to realize that more than ever people are gaining trust with online reputation management, authority status, find – ability, and reviews from other consumers.
Knowing where your consumers are is critical for engagement. If you want to build your virtual presence you had better know where the demographics of your clients are and how to make the best use of their time. Smart marketers know how to reach and engage consumers where they are.
Knowing your demographics is half the battle, knowing your metrics is the other. Managing to engage in social search and provide real time solutions is while generating a real ROI with your efforts is how any small business can measure success with any marketing campaigns.
Remember engagement is the same as a pull marketing campaign. You slowly push out relevant, timely and warranted information, solutions, examples and then lure in your prospects with a pull campaign. A discount, a reward, something for nothing and soon you have gained trust and built credibility with your market. It’s at this point everything comes together.
By looking at the image in this post and reviewing all of the demographics for yourself you can start to build a solid understanding to your social marketing efforts and begin seeing real results from your social media marketing efforts. Learn to engage consumers where they are and learn how to play on their turf. Don’t be shy just get out there and DO IT BIG!
Comments on this entry are closed.