You probably cannot believe your eyes, what did Ryan just say? “Stop Selling?” “What is wrong with him did he hit his head?” Well actually I did the other day and I think it actually knocked some smart sense into me (LOL). 
Yeah I really did knock my noggin on a bicycling accident but that’s a story for another time. So why on Earth would I tell you to stop selling anyway? Let’s take a step back and look at your business for a moment, are you really going to stop selling your wares? I didn’t think so. So now that we have cleared the air let’s talk about why I am telling you to stop selling and show you why you are trying way too hard…
When you look at the response rates of many push marketing campaigns their effectiveness has declined rapidly over the past few years. The Internet and cable television has given the consumer to tune out advertisements and gain instant access to information about any product or service without having to sift through the chatter and clutter of bombarding advertisements.
Consumers are become less and less responsive to traditional push media marketing campaigns, Internet marketers have notice declining ad click through rates on graphical banners and text advertisements, copycat sales letter templates and many types of direct brand or product awareness campaigns.
So with that being said let me ask you two simple questions…
- “Should you ignore push marketing strategies in your business quest for domination of your market space?”
- “Should MyMarketingStaff.net ignore and forget about direct push advertising and try to Stop Selling our services?
Well the answer to both questions is a definite “NO Friggen Way!”We would be out of business the real trick to making sales in a digital world where information is at the fingertips of your prospects is to stop trying so darn hard to make the sale.
Your prospects have their minds made up about their buying decision within seconds on occasion. This decision may or may not have been influenced directly by a paid or push style ad on the radio, television or the Internet. When you change the tables and give the consumer a new axiom of power to choose what and when they want to see advertisement your small business strategy has to change and evolve.
You cannot use the old hard pressure sales letter, direct ad and ignore the core component of any marketing campaign. Relationships. Relationships take away the barrier to the prospect, you gain trust and access directly to a warm – hot market and consumers eager to listen in and devour your company’s information, request to learn more about a specific or suite of products and or services.
It’s simple if you have ever known anyone in a network marketing business/MLM (by the way all business are network marketing business. It’s just the methods used and the business model that makes network marketing business a taboo to many folks. All business requires networking and an online business is no different. Networking and relationship building are key essentials to success.
Looking back at the taboo network marketing industry many new “Independent Business Owners” are incorrectly instructed right from the start. They are told to chase after friends and family first (ease of accessibility to the prospect) however this list runs out soon and you usually end up with negative feelings and sometimes animosity between family members and friends.
So are you getting the big picture yet about how to stop selling? Here it is in plain simple to understand English… You must pull your customers too you. Use a smart marketing strategy to entice new prospects, repeat customers and gain new income inside of your business. If you consistently push a sales message you will loose customers and potential new customers before you even have a chance to engage them. 
Just like family members, your prospects have boundaries, you can play up to those limits but as the old adage states “it’s better to give than receive”; the more you give freely, value added, important or fun messages (not always about your business) you will be sure to gain trust and build a strong and loyal customer base that will serve you for years to come.
Take our advice and “Stop Selling” we mean it you are trying to hard to make a buck and forgetting the most important rule of them all. Provide value online and off for your prospects and customers. The business will follow we know this to be true. Just observe your own habits when you are researching for some product ore service you need. Do you want the company to stop selling and actually engage you with useful information and make the hard sell a thing of the past? I know I do.
Do you need help with getting your pull campaigns in order and off of the ground? Contact one of our expert staff members for a free consultation today.
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