Don’t become a second rate sales pitch at your next client meeting learn the art of small business storytelling marketing
Learn the art of storytelling marketing; It’s the art of marketing your small business. It’s your chance, your time to shine in front of your prospects. Your business deals with customers all day long, you started your business because you found a need to a problem that you liked to handle. You built your business using pain and struggles as a fuel to become successful. These emotions and feelings of pain, triumph, success and failure all are emotional triggers that touch every human on a level that is more than just skin deep.
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Go watch a movie, a drama and feel the emotions built into the movie make your heart pound with excitement, tremble with fear, fall in love with the actor or hate the villain. Storytelling marketing is no different. Why go out and just do a plain and boring sales pitch when you can move your prospects with emotions. By inquiring about your prospects needs you can drawn on similar experiences with your own customers and learn to move your prospects to becoming clients simply by addressing their concerns and reassuring them that your small business is the right choice.
Build a case that focuses more on your customers immediate concerns and use stories and colorful language to describe how their problems can be solved. Now don’t lie and tell a whale of a tale or a big tall tale just to meet the sale, instead use the art of marketing small business by adding a simple story to your mix of things. If you have ever been to a large convention or keynote speech you feel the power of the presenters words and before you even know it you have already made the decision to buy or not to buy and the offer hasn’t even been made yet.
Your story doesn’t have to be long and complicated with a story board behind it. Just brief enough to engage your customer and prove to them that your small business is the best and only choice for them to help them with their current needs.
Storytelling marketing usually begins with an introduction about an issue or a problem that is common enough to appeal to a mass audience, then as we continue to engage our customers with our depiction of problems and solutions, features and benefits the storytelling marketing helps to hide the strong language and assertiveness with direct sales and tone down the event into an enjoyable, entertaining and relaxing engagement that usually converts more prospects due to the less aggressive sales methods used by professional salesmen and saleswomen.
Learn the art of marketing small business by incorporating storytelling marketing into your mix of customer engagement. Social media, news, and radio programs are all short stories, journalists and top level direct sales pros all know that captivation of an audience is key to success. Not just doing the numbers, painting them one by one is how you paint the picture of success.
Do you need hep with building your storytelling marketing program? Let us perform the art of small business marketing by developing your story today.
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